Design is so often neglected in science. Often, that doesn’t pose a problem – and sometimes it is even endearing – but at the end of the day, it is almost always a missed opportunity. After all, what is good, true and important is well worth presenting attractively, and it should always appeal to the recipient.
Especially when the science gets tricky, it does wonders to convey the hard facts in a way that gets people really thinking about it in the first place. Only the image brochure held in the hands, only the logo that is perceived, will encourage people to look deeper into what you are trying to say. That is why we place particular importance on design.
